Growth is almost never linear. Hence, Stability is always complex.
But in Direct Selling, stability is a function of only two things: (1) Your Leader and (2) Your Emotional Intelligence!
Direct Selling is more about people than anything.
Let’s see what a general journey of a network marketeer looks like
As illustrated in the trajectory, there are three critical points in a network marketeer’s journey – 0,1,2.
The journey between 0 and 1 requires critical leadership. Before the exhaustion of the memory jogger, the leader has to prepare the mindset for what lies ahead.
Everybody would eventually reach saturation point 1, and the solution isn’t always the generic ‘increase your prospecting’. Most of the time the solution is more complex.
Never forget that there is noise in the market. The closed prospects might drop from loyalty for no specific reason. Business Partners will not resonate with your burning desire for no specific reason. Some will have genuine family problems. The consumer is always evolving. And several other reasons.
On top of that, if we are lazy and not agile enough during 0 to 1, we lose out on opportunities we can not make out for later. The tragedy is most of the time people do not listen, and even if the leader tries to speak from their experience; the individual at stake does not take appropriate action.
You can learn techniques to deal with this through your communication but understand…
Not everyone is a visionary! But almost everyone is a critic.
So here we are.
We knew Network Marketing is like a pot with a hole and we need to keep filling time to time, and we kept warning our team about this. But still, our partners fell into the trap. Their business is down now even after quality training, and they think they have absolutely no one to prospect!
Don’t worry, it happens to the best of us.
The dip at 1 is a market test – the first taste of the skepticism injected in us since our childhood. Someone with experience warned us and yet we did not listen!
The first thing we should do is be patient and keep reactions at a minimum. Both you as well your partner needs to understand this is not the time to point fingers.
We have failed as a team, and this only means this is a step in our learning curve. And if we as a team do not act fast, we will die.
Maybe what you should do if you have warned about this earlier, is console that person and say that it happens to everyone.
It’s essential that we teach without hurting their ego that if we don’t learn from people’s mistakes, we will never be able to taste the real power of exponential growth.
You need to respect individuals when their morale is on the lower side. That’s simply the critical leadership we were talking about.
Once the other person has realized their mistake, it is just an act of correction.
We need to do a quick analysis and fix foundational problems.
Failure at this stage is usually due to Prospecting or Basic Skills like Product Knowledge & Demo, Invitation, Follow-Up, Body Language, etc.
Once you pull that partner out of the mire, they will get an idea of how leadership works in reality.
Point 2 in the curve is more personal than foundational.
Unfortunately, this happens to the best of us.
And that is, people, develop …
I always say during my training sessions – The difference between good and great leadership is the art of tackling the ego.
Practically everyone has ego – Even one who has nothing has ego.
This is not particularly bad but an unessential lot is destructive in any kind of business especially Sales.
An understanding of when to respect, ignore, underline, destroy, and indirectly hit the ego is a skill of life.
I feel this subject is more learnable than teachable but my WWW technique helps a lot.
You need to understand when – what – whom to say things. In a nutshell ‘ Common Sense’ and the impact of your words.
Hurting the ego at the wrong time, at the wrong place, and in the wrong way can bring the worst out in human beings. You do not want to go there. Believe me!
Sometimes, when there is no answer, maybe leave it to time. Sometimes silence is the only answer we got.
Growth is quantitative, Stability often is not.
But with a proper understanding, it can be brought under control.
You need to connect before correct.
