Understanding the fundamentals of a Generational Network Marketing plan generally requires first understanding 2 basic elements: length and depth. We have discussed this in detail here, but here is a quick recap. The depth and length of a network can…
One of the most pressing questions in network marketing or MLM is: Should I focus on retailing or building a network? Here’s a breakdown of the two paths: Building a Network means creating a group of registered users who consume…
Growth in direct selling is rarely a straight path. Stability, though essential, often feels complex and elusive. In this industry, stability depends primarily on your leader and your emotional intelligence. Direct selling isn’t just about products or sales—it’s fundamentally about…
This year brought great news for the MLM and Direct Selling Community in India as the government finally decided to accentuate the bifurcation between MLMs and Pyramids. This eventually will lead to awareness and a better outlook on the industry.…
I am a great fan of ‘The Golden Circle’ Concept by Simon Sinek and the way he put a structure to such a simple yet profound concept. It imagines a scenario where we start with ‘Why’ before moving on to…
This might be an unconventional topic, but it is what it is. And I am not going to beat around the bush. SOCIAL MEDIA MIGHT NOT BE THE BEST PLACE FOR LEAD GENERATION IN MLM. I keep preaching this, even…
Direct Selling is said to be a comparatively easy business to build yet we observe 3-5 successes or less per 100 beginners. This is because of the cumulative results of many mistakes a beginner makes in the initial months/years in…
Relationship Building with customers/ potential buyers is critical to any business. They say – lose a sale but do not lose a relationship. Now everybody knows that but in India, not everybody follows them. Don’t believe me? Visit any second…
We have discussed diverse topics on this blog – from Culture to Structure. But none of them will have an impact if we do not have our fundamentals strong. Firstly, Congratulations that you have joined this industry! It is one…
So you have joined a Direct Selling company, used the products, gained some knowledge on them, and attended training sessions on how to consult them to prospects. If you have not, it is strongly advised for you to go back…