In FMCG, Distribution is paramount. In direct selling, fundamentally that’s true but the concept is different! Unlike traditional retail models, direct selling thrives on network strength, consumer loyalty, and leadership-driven consumption patterns. ✅ Here is how I view the business,…
The Role of a Sponsor in Direct Selling: Building a Strong Upline-Downline Relationship 🚀 Direct selling is as much about relationships as it is about products. A sponsor (or upline) plays a critical role in shaping the success and experience…
“Most people overestimate what they can do in a year and underestimate what they can do in ten.” – Bill Gates Direct Selling isn’t for those looking for quick wins. It’s for those who are willing to adapt, persist, and…
Direct Selling or Network Marketing innately suffers from negative perception. This is due to multiple factors, but chiefly because some shady operators have disguised Ponzi and pyramid schemes under its banner. The lack of stringent regulations in many markets makes…
Understanding the fundamentals of a Network Marketing plan generally requires first grasping two basic elements: length and depth. We have discussed this in detail here, but here is a quick recap. The depth and length of a network can be…
One of the most pressing questions in network marketing or MLM is: Should I focus on retailing or building a network? Here’s a breakdown of the two paths: Building a Network means creating a group of registered users who consume…
Growth in direct selling is rarely a straight path. Stability, though essential, often feels complex and elusive. In this industry, your leader, emotional intelligence, and adaptability determine how well you sustain momentum and navigate challenges. Unlike traditional businesses, direct selling…
As direct selling gains more visibility and comes under government regulation, it’s critical that we start thinking beyond just sales and commissions. 📌 What will make our industry future-proof?📌 What will separate true leaders from short-term players? 💡 The answer…
I am a great fan of Simon Sinek’s ‘The Golden Circle’ concept and the way it structures such a simple yet profound idea. It asks us to start with ‘Why’ before moving on to the ‘How’ and ‘What’—not the other…
This might be an unconventional opinion, but I’ll say it anyway. I won’t sugarcoat it. Social media is NOT the best place for lead generation in MLM or Direct Selling. Even during the peak of the pandemic, when many distributors…