Understanding the fundamentals of a Network Marketing plan generally requires first grasping two basic elements: length and depth.
We have discussed this in detail here, but here is a quick recap.
The depth and length of a network can be best understood using the analogy of a tree:
- Length (Network Expansion): The height and number of leaves on the tree represent the titles and levels you achieve. These bring you social recognition, credibility, and influence.
- Depth (Network Stability): The roots and their underground spread represent your long-term security and passive income. Though invisible to most, they determine whether your network can stand the test of time.
But what is the ideal balance?
Which one should you prioritize—Length or Depth?
Length is your reward.
Depth is your future security.
What does that mean?
Let’s start with length.
The Reality of Building Length
We all start by selling our products and the marketing plan, making our customers and partners see value in it.
At this stage, we don’t know who will stick around after a couple of years and who will not.
But a true networker never pre-judges—we give our best to everyone.
Still, not all consultants can build stable lengths in their structure.
Over the years, I have worked with individuals from various walks of life, and I found one key differentiator between those who achieved titles and those who didn’t:
🔑 The ability to sell.
Your ability to sell yourself, the plan, the company, your line of sponsors, your achievements, the marketing plan, and the products—is all that matters.
If you can sell, nobody can stop you from building a stable network length.
However, many people struggle with this.
🚨 What stops people from building strong lengths?
❌ Shyness
❌ Poor communication skills
❌ Over-explaining instead of engaging
❌ Not being fully committed
❌ Unnecessary ego or inferiority complex
❌ Low moral courage & confidence
👉 Working in length requires very little edification. You cannot rely on the system to validate you—you must constantly sharpen your sales acumen.
👉 It keeps you grounded. Selling to new people every day ensures you never become overconfident.
The Secret to Building Depth
While depth-building doesn’t reward you immediately like length, it is compounding in nature.
📌 As depth grows—6, 7, 8+ levels deep—you will receive commissions from their sales and/or consumption.
💡 It seems tiny at first, but it scales massively over time.
Your efforts decrease while your results multiply because your business partners start working as independent leaders.
🚨 What stops people from building strong depths?
❌ Poor leadership skills
❌ False claims & over-promising
❌ Letting ego take over growth
❌ Forgetting their early struggles & roots
👉 Depth-building requires high edification. Your team must believe in you, and events & seminars play a huge role.
👉 Your future security lies in depth. The most uncertain, yet most rewarding, part of network marketing is not knowing who will stay—but trusting that the right ones will.
🔑 The Missing Piece: Trust
If depth is your future, then trust is your foundation.
Network marketing has always faced skepticism, and right now, the industry is evolving more than ever.
🛑 People don’t just buy products—they buy trust.
🛑 People don’t just follow plans—they follow leaders they trust.
So, how do you build trust in direct selling? You can start with this piece.
🎯 The Ultimate Takeaway
✅ If you master selling, you will build length.
✅ If you master leadership, you will build depth.
✅ If you master trust, you will build an empire.
📌 Length will give you rewards.
📌 Depth will secure your future.
📌 Trust will define your legacy.
💡 So, as you grow in this industry, ask yourself—not just how big can I build my network, but how strong can I make it?
The more people trust you, the deeper your roots, the taller your tree grows. 🌳
