Understanding the fundamentals of a Generational Network Marketing plan generally requires first understanding 2 basic elements: length and depth.
We have discussed this in detail here, but here is a quick recap.
The depth and length of a network can be best understood with the analogy of a tree.
How high and how many leaves the tree has grown can be considered synonymous with a network length and the roots (and its spread that nobody can see) can be considered the depth.
Length helps you achieve more titles/levels. That draws people’s respect as you grow your social equity within the circle. And depth much similar to the tree, is invisible to most but helps your network stand the test of time.
But what can be considered as the balance?
Where to focus on? Length or Depth?
Length is your reward.
Depth is your future security.
What does that mean?
Let’s start with length.
We all start by selling our products and the marketing plan and make our customers and partners see value in it. Length or Depth, we didn’t have foresight back then onto who would stick around after a couple of years and who would not.
But we give it our all to everyone. The last thing a true networker does is pre-judge. However, not all consultants can build stable lengths in their structure. Over the years, I have worked with many individuals from various walks of life.
What I found out was that the core differentiator between people who could achieve titles and those who could not was the ability to sell.
Your ability to sell – yourself, the plan, the company, your line of sponsors, your achievements, the marketing plan, the products is all that matters. If you can sell, nobody can stop you from building a stable network length.
Shyness, communication problems, going into specifics, low common sense, not being able to give their all in, unnecessary ego, not being fully committed, Inferiority complex and low moral courage are some of the few traits that I have observed as having stopped people from building stable lengths in their network structure.
Working in length requires you to work with very low to no edification. That means you always have to be careful and keep sharpening your sales acumen. In the process, it will never let you become overconfident. Building a stable length will always keep your feet on the ground.
Depth-building skills are more dependent on your leadership skills than sales skills. While on an individual team level, it is far less rewarding than length; it is compounding in nature.
As depth builds and you have a 6-7-8 generations deep network, you will get a tiny part of their sales as royalty income. Very small (and it keeps getting tinier as you go down the depth) compared to your length, but it keeps on compounding because more leaders are working with you to build this depth.
The efforts keep getting less and the results keep getting big as your business partners starts working as independent leaders.
Your leadership skills are critical and events and seminars are an important channel for depth building. However, you work on pretty high edification. Your team is there to edify or celebrate you whenever you attend any event.
Who is unable to build stable depths? Poor Leaders! Less focus on competence, false claims, bad ego, or forgetting your roots are some of the common causes of not being able to build depth.
The problem statement for network depth was, is, and always will be the same. Even in the face of AI and other technological disruptions, you won’t know who will stick around yet your income from depth is your future security.
The element of uncertainty versus the incredible reward that lies beyond can be unnerving at times but at the end of the day with the help of a proper platform, I can promise you it will all be worth it!
